Alan Cheah: Steering Change in the Secondary Vehicle Market

TechnologyNewsPh | Alan Cheah: Steering Change in the Secondary Vehicle Market | Alan Cheah’s journey in the automotive sector is a testament to the power of innovative thinking and customer-centric approaches, especially in the market of pre-owned cars. His work, particularly with CARSOME Philippines, has introduced a transformative model to buying and selling used vehicles, setting a new standard that others strive to emulate. As the Auto Tech and Mobility Association Inc. prepares to welcome him as a keynote speaker at our first Roundtable ATM [AutoTech and Mobility] of the year, let’s explore the impact of his contributions and what makes his approach so unique.

I have had the privilege of observing Carsome’s operations up close due to my company, ValuePlus, having interactions with them. This exposure allowed me to appreciate the depth of change CARSOME is enacting. The notion of refurbishing pre-owned vehicles before their sale isn’t just about aesthetics or superficial improvements. It’s about redefining the trust equation between seller and buyer, ensuring the latter receives a vehicle that not just meets but exceeds expectations.

Under Alan’s guidance, CARSOME has burgeoned into a formidable entity within the automotive market. Initiatives like the CARSOME PJ Automall, the largest of its kind in Malaysia, and the establishment of the CARSOME Certified Lab underscore a steadfast commitment to excellence. These steps aren’t just about expanding business; they’re about elevating the entire buying experience, ensuring quality and innovation are at the forefront.

Alan’s strategic leadership was equally evident during his time at GoCar Mobility. There, his efforts earned the company the prestigious 2020 Frost & Sullivan Malaysia Car-Sharing Company of the Year award. This accolade wasn’t merely for operational excellence but for reimagining urban mobility in ways that were accessible and sustainable.

CARSOME’s ascent in the automotive sector highlights a crucial shift in consumer expectations and market dynamics. The embrace of its business model across Southeast Asia points to a significant appetite for a transparent, reliable, and quality-driven approach to buying pre-owned vehicles. It’s a model that challenges the status quo, demanding better for consumers, and setting a benchmark that others in the industry are now keen to follow.

As we anticipate Alan’s insights at the upcoming Roundtable ATM [AutoTech and Mobility], it’s not just his achievements that we look forward to but the potential his perspectives hold for sparking new ideas among our participants. Alan’s narrative is not just one of business success; it’s a blueprint for driving meaningful change in a sector that’s ripe for transformation. His ability to navigate the complexities of the automotive world while placing quality and customer satisfaction at the core of operations offers valuable lessons for all in the field.

Alan Cheah’s presence at the Roundtable ATM [AutoTech and Mobility] signifies more than just an opportunity to hear from a leading figure in the automotive industry. It represents a chance for all attendees to engage with ideas that could shape the future of auto tech and mobility. His story is one of not just adapting to change but being the catalyst for it, offering insights that could inspire attendees to rethink their approaches and contribute to a more sustainable, customer-focused automotive landscape.

Visit www.autotechmobility.org for more details about Roundtable ATM [AutoTech and Mobility]

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